PROJECT:

SERIES PRINT AD

CAMPAIGN:

THE ART OF PARTNERSHIP

The Art Of Partnership campaign was a multi-spoke integrated campaign designed to give MW's fairly new partner channel the look of being an ancient discipline — established, trusted and confident. This print ad, like the others in the series, was repurposed for many other uses throughout the campaign. 

PROJECT:

CAYAN EMV PRINT AD​

CAMPAIGN:

CAYAN EMV CAMPAIGN

The focus of the campaign was to get out ahead of the competition to announce Cayan's EMV payment certification. The solved Rubix Cube has EMV chips completed on all four sides to idrive home the simplicity of getting integrated with Cayan. 

PROJECT:

GENIUS EMV PARTNER AD​

CAMPAIGN:

EMV PARTNER CAMPAIGN

The partner sales team wanted to attract attention throughout industry print and online publications with a developer focussed campaign around Cayan's Genius solution. By housing relevant messaging in the visual, we created a look that was unique and stood out from the typical ads often displayed in the world of payments.
 

PROJECT:

AGENT POWER TOOLS PRINT AD

CAMPAIGN:

AGENT POWER TOOLS CAMPAIGN

This ad was part of a large campaign developed for Capital Bankcard (MW's agent channel). The components of the campaign were assembled to promote not only the new online tool set to assist and support agents in the field but also to announce MW's attendance at the upcoming ETA trade show.

PROJECT:

GENIUS HANDHELD PRINT AD

CAMPAIGN:

GENIUS HANDHELD CAMPAIGN

The Genius Handheld payment device and platform was launched with a full integrated marketing campaign to announce and showcase Genius' ability to take payments away from the traditional retail counter. The campaign featured ads in USA Today and a full lineup of online display ads, emails, landing page and print collateral.

PROJECT:

AGENT CHANNEL PRINT AD

CAMPAIGN:

AGENT COMP PLAN CAMPAIGN

Cayan's Agent Channel needed a campaign that would promote a new and aggressive compensation split rate. This silhouette and bold headline stlye was employed throughout the campaign including email, landing page and tradeshow materials.

PROJECT:

CAYAN GENERIC PRINT AD

CAMPAIGN:

CAYAN AWARENESS CAMPAIGN

This print ad was one in a series of ads created in order to support Cayan's reach into the smaller retail audience. It was a versatile format that allowed us to adjust the copy and components in order to speak to various retail target markets.