GENIUS WAVES BOX MAILER
PARNTER BUSINESS DEVELOPMENT
The Cayan Partner Team wanted to reach ISV and VAR prospects with a campaign that would entice them to a meeting. The messaging was built around "Seeing the Waves" of the payment industry coming. The container included a carbon fiber Oakley case and a link to a landing page of Oakley sunglasses where the prospect could choose a pair of Oakley sunglasses.
Renoviso had an opportunity to reach out to customers at a critical decision making point of their sales process. The pop up mailer provided a low cost solution and the flexibility to house testimonial quotes and "next steps" instructions. The piece was drop-shipped on a daily basis, keeping follow up calls fresh for the sales team.