PROJECT:

CAYAN CORPORATE OVERVIEW​

CAMPAIGN:

CAYAN BRAND AWARENESS

As part of the continued Cayan rebrand and awareness initiative, my team was tasked with creating a unique product overview of the Cayan brand messaging as well as the company's wide array of product offerings. This piece was very popular at Cayan attended trade shows.

PROJECT:

POPULAR SCIENCE POSTER

CAMPAIGN:

ELEMENT OF PARTNERSHIP

The Element Of Partnership campaign was a multi-spoke integrated campaign designed with the look and feel of a Popular Science publication. This oversized poster was folded and included in a dimensional direct mail outreach that performed quite well for the VAR market sales team. 

PROJECT:

PARTNER DM BOOKLET

CAMPAIGN:

ELEMENT OF PARTNERSHIP

This twelve page booklet was used throughout the Art Of Partnership campaign and served as a thematic overview of the inherent values the MW Partner Program had to offer its partners. It was especially useful in the direct mail aspect of this successful integrated campaign. 

PROJECT:

GENIUS USER MANUAL

CAMPAIGN:

GENIUS PACKAGING

After designing and manufacturing a beautiful, sturdy box package for Cayan's Genius device, my team was on the hook for the design and production of a twelve page Genius User Guide. Complete with clean and easy-to-read diagrams and product illustrations, this guide greatly reduced customer support calls.